Put simply, I offer full-scope social media services – from initial short-form ideation to account management.
My work has been seen by tens of millions of people and consistently provides artists and labels with unique and effective ways to market their music and brand to fans that stick around.
Here are some case studies of public work:
My work has been seen by tens of millions of people and consistently provides artists and labels with unique and effective ways to market their music and brand to fans that stick around.
Here are some case studies of public work:
Select clients include:






Tom Odell: the monsters tour
For his two Spanish shows on the monsters tour, I was briefed to capture fan-perspective content for future usages.
Stills and moving image were captured, as well as experimental stopmotions for story content.
Content was used to promote his 2023 North American tour ︎︎︎.
For his two Spanish shows on the monsters tour, I was briefed to capture fan-perspective content for future usages.
Stills and moving image were captured, as well as experimental stopmotions for story content.
Content was used to promote his 2023 North American tour ︎︎︎.







Hetta Falzon: Supporting BoyWithUke
I captured stills and video content to support Hetta’s upcoming releases, and to capitalise on the growth of Sobering.
Special attention was paid to capturing the emotional response to Hetta’s set from BoyWithUke’s fans.
There was even a shout-out in the caption “to the photo goat @oscarxblair”︎︎︎.
I captured stills and video content to support Hetta’s upcoming releases, and to capitalise on the growth of Sobering.
Special attention was paid to capturing the emotional response to Hetta’s set from BoyWithUke’s fans.
There was even a shout-out in the caption “to the photo goat @oscarxblair”︎︎︎.
SOMOH: First headline show.
Photography from a shoot day was used for poster artwork as well as content in the run-up to her sell-out headline.
During soundcheck content was used to inform fans of exact timings and venue information in an engaging format.
Stills and moving image were captured during the show, which were used to create a show montage︎︎︎.
Photography was then used across DSP banners, profile pictures and socials to uphold SOMOH’s live image.
Photography from a shoot day was used for poster artwork as well as content in the run-up to her sell-out headline.
During soundcheck content was used to inform fans of exact timings and venue information in an engaging format.
Stills and moving image were captured during the show, which were used to create a show montage︎︎︎.
Photography was then used across DSP banners, profile pictures and socials to uphold SOMOH’s live image.











Kai Bosch: London Headliner
Covering Kai’s sell-out show with timeless photography allowed for future coverage for shows without content - the London show post being Kai’s most liked post︎︎︎at time of writing [February 2025].
There was even a mention in the caption: “also thank you @oscarxblair for being such a bloody brilliant photographer xxx”
Covering Kai’s sell-out show with timeless photography allowed for future coverage for shows without content - the London show post being Kai’s most liked post︎︎︎at time of writing [February 2025].
There was even a mention in the caption: “also thank you @oscarxblair for being such a bloody brilliant photographer xxx”


Kai Bosch: Funny
I collaborated with Kai and ideated content ideas for his single Funny, garnering hundreds of thousands of views and tens of thousands of likes ︎, including from Renee Rapp.
I collaborated with Kai and ideated content ideas for his single Funny, garnering hundreds of thousands of views and tens of thousands of likes ︎, including from Renee Rapp.
Happy Mondays: Twenty Four Hour Party People Tour
I managed the bands Facebook and Instagram pages for thier 2023 Australia and New Zealand tour, liaising with PR to ensure their established brand was reflected in provided photography and through CTA stories and captions.
Posts were uploaded to ensure the best engagement with audiences locally and in the UK.
I managed the bands Facebook and Instagram pages for thier 2023 Australia and New Zealand tour, liaising with PR to ensure their established brand was reflected in provided photography and through CTA stories and captions.
Posts were uploaded to ensure the best engagement with audiences locally and in the UK.
