I help you and your artists understand short-form content. I then create content that works for their personality and their audience.
I offer artists and labels full-scope social media services - from initial ideation to account management.
Talking to artist friends, it’s clear that content often confuses and frustrates when it should be seen as a tool to enhance the reach of their art. On and off stages, great content breaks through the noise and reaches new, engaged, fans.
On-stage content plays a vital part in getting new ears on music. I’m a specialist in fan-first live content - understanding what audiences want to see from shows of all scales, and making the most of every moment.
Great content doesn’t just happen on the fan-side, though. It should be as equally satisying to musicians, and having a dedicated content creator allows artists to be liberated from the burden of content, allowing them to be musicians, not influencers.
I offer artists and labels full-scope social media services - from initial ideation to account management.
Talking to artist friends, it’s clear that content often confuses and frustrates when it should be seen as a tool to enhance the reach of their art. On and off stages, great content breaks through the noise and reaches new, engaged, fans.
On-stage content plays a vital part in getting new ears on music. I’m a specialist in fan-first live content - understanding what audiences want to see from shows of all scales, and making the most of every moment.
Great content doesn’t just happen on the fan-side, though. It should be as equally satisying to musicians, and having a dedicated content creator allows artists to be liberated from the burden of content, allowing them to be musicians, not influencers.
Case Studies:
SOMOH: First headline show.
Photography from a shoot day was used for poster artwork as well as social media content in the run-up to her sell-out headline.
During soundcheck content was used to inform fans of exact timings and venue information in an engaging format.
Stills and moving image were captured during the show, which were used to create a show montage︎︎︎.
Photography was then used across DSP banners, profile pictures and socials to uphold SOMOH’s live image.
Kai Bosch: London Headliner
Covering Kai’s sell-out show with timeless photography allowed for future coverage for shows without content - the London show post being Kai’s most liked post︎︎︎at time of writing [January 2025].
There was even a mention in the caption: “also thank you @oscarxblair for being such a bloody brilliant photographer xxx”
Kai Bosch: Funny
Providing Kai with content & creative ideation for his single Funny, garnering hundreds of thousands of views and tens of thousands of likes ︎.
Providing Kai with content & creative ideation for his single Funny, garnering hundreds of thousands of views and tens of thousands of likes ︎.
Tom Odell: the monsters tour
I was with Tom for his two Spanish shows on the monsters tour, briefed to capture fan-perspective content for future usages.
Stills and moving image were captured for socials use, as well as experimental stopmotions for story content.
Content was used to promote his 2023 North American tour ︎︎︎.
